If you've been making outbound calls to mobile numbers recently and feel like fewer people are picking up, you're probably right. Since Apple introduced call screening on iOS (following Google), unknown callers are increasingly being asked to explain who they are and why they're calling before the prospect decides whether to answer. From my own experience, it's still only a minority using these features and that minority tends to be the people you really want to reach - very

Some businesses really struggle with generating leads. It's frustrating and very disheartening when efforts yield little or no result 😔....

You want to avoid reaching a state of panic scrambling for new clients.