Lead Generation

Building strong business relationships to secure genuine introductions and qualified appointments

How do I work?

My approach to lead generation is focused on quality —securing appointments, meetings and introductions with the right people at the right companies, at the right time when there’s a real need and a viable budget.

I build relationships through meaningful, well-timed conversations that can be nurtured into genuine leads and future business opportunities.

Different prospects prefer different communication methods—so I test and adapt across multiple channels to find what works best. Whether it’s email, phone, LinkedIn, direct mail or another method, no touch-point is overlooked if it can lead to results.

Most people will only really want to chat or meet when they have an imminent need—so maintaining consistent and well-timed communication is key. That way, when the right time comes, you’re already top of mind.

What's included

Executing of an Agreed Targeted Outreach Strategy -Hands-on delivery with communications and tone tailored to your ideal prospects.
Relationship Building Activities- Engage and nurture conversations with decision makers and influencers around them using a mix of calls, emails, social media (LinkedIn), direct mail & if required networking events.
Lead Pipeline Development - Build and maintain a healthier flow of suitable leads.
Securing Meetings & Appointments - Online, in person or telephone calls.
CRM & Data Management - Noting all prospect activities and interactions within a CRM or if preferred a spreadsheet.
Reporting & Insights - Keeping you informed with regular updates on progress.