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The New Gatekeeper: Navigating B2B Call Screening
If you've been making outbound calls to mobile numbers recently and feel like fewer people are picking up, you're probably right. Since Apple introduced call screening on iOS (following Google), unknown callers are increasingly being asked to explain who they are and why they're calling before the prospect decides whether to answer. From my own experience, it's still only a minority using these features and that minority tends to be the people you really want to reach - very

Ilse Bernthal
Jun 262 min read


Is AI helping or replacing New Business Development outreach?
My thoughts here are based on my use of AI as a tool to help with business development. Like many of you I've been experimenting with ChatGPT (not long after its release Nov 2022), Google Gemini, Microsoft CoPilot and other CRM AI tools for some time now. Initially, I found them of limited help with business research and writing as they weren't really good enough or accurate for my work standards. Fast forward over two and a half years and the pace of progress has been incred

Ilse Bernthal
Oct 22, 20252 min read


Perfect Prospecting: When and How Often to Seek New Business
You want to avoid reaching a state of panic scrambling for new clients.

Ilse Bernthal
Jul 5, 20241 min read


Freelance New Business Specialist vs a New Business Agency or Someone In-house?
Well, there's no one solution fits all here as it depends on your particular circumstances, your needs, your available budget and your aims and goals. Here's a summary of the main points that I think you should consider: Hiring a Freelance New Business Specialist Advantages 1. Cost Effective - Typically charge less than agencies or in-house staff. 2. Expertise - There are experienced and some very specialist freelancers that cover particular sectors or can provide a more

Ilse Bernthal
Dec 14, 20233 min read


Email vs LinkedIn for Business Introductions
Is one method better than the other? Well both channels have their strengths that should be a part of a New Business Developer's toolkit.

Ilse Bernthal
Nov 11, 20232 min read
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