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The New Gatekeeper: Navigating B2B Call Screening
If you've been making outbound calls to mobile numbers recently and feel like fewer people are picking up, you're probably right. Since Apple introduced call screening on iOS (following Google), unknown callers are increasingly being asked to explain who they are and why they're calling before the prospect decides whether to answer. From my own experience, it's still only a minority using these features and that minority tends to be the people you really want to reach - very

Ilse Bernthal
Jun 262 min read


Is AI helping or replacing New Business Development outreach?
My thoughts here are based on my use of AI as a tool to help with business development. Like many of you I've been experimenting with ChatGPT (not long after its release Nov 2022), Google Gemini, Microsoft CoPilot and other CRM AI tools for some time now. Initially, I found them of limited help with business research and writing as they weren't really good enough or accurate for my work standards. Fast forward over two and a half years and the pace of progress has been incred

Ilse Bernthal
Oct 22, 20252 min read


How to Fix These 10 Common Lead Generation Mistakes Businesses Make
Some businesses really struggle with generating leads. It's frustrating and very disheartening when efforts yield little or no result 😔....

Ilse Bernthal
Jan 28, 20253 min read
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